Raj Information Systems Pvt. Ltd. - Web Services

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E-Commerce Features

List of features

Raj Infosys offers a comprehensive and complete set of features to build & manage your online store as well as to influence consumers, promote your products & increase sales. With over 400 unique features spread across the storefront management, catalog management, promotions, integration with payment gateways, shipping management, taxation, order management, getting traffic, SEO, integration with Google AdWords & other affiliate channels, product discovery, cross sell, up-sell etc., Raj Infosys offers one of the most comprehensive digital commerce solutions available for retailers, manufacturers, marketplaces & deal sites.

Manage your digital catalog

Catalog management provides a centralized product catalog that contains product descriptions, multimedia displays, pricing, and associated literature. Raj Infosys has an in-built repository called “Product Bank”, which has ready to use information for thousands of products to accelerate your online catalog creation process. You can easily manage categories, attributes, variants, inventory etc. and add products to your online catalog. Routine operations like adding or editing product information, changing prices and add/edit product attributes can be easily managed through ready to use bulk management tools.

Product discovery – Navigation, Search, Cross-Sell, Up-Sell etc.

The discovery of products through your online catalog is the key to great consumer experience. The online store has to have the navigation which is intuitive and should get itself refined on each user selection or step. Raj Infosys helps you in creating a navigation which speeds the discovery of the products and also provides capabilities such as attribute based refined search, cross-sell, up-sell, recently viewed products etc. to enable great product discovery experience for your consumers

Rich Shopping Experience – Zoom images, Videos etc.

Providing enhanced product information makes it easy for shoppers to become buyers. The richer presentation of the product through effective utilization of media elements like photographs, digital zooms, video, 360 rotations can create an experience richer and stronger than the touch and feel. This obviously will result in to the transaction and lead to an effective sale.Raj Infosys  storefront's featured tools help you to present the product content and reach out to your consumers through the product content.

Sell online easily - Manage Payment & Shipping

Raj Infosys integrated with most common payment solutions and also provide integrated shipping solution. With easy configuration of pricing, taxation, shipping prices and integration with multiple payment solutions, Raj Infosys enables a flexible experience for consumers and an easily manageable online store for you. Raj Infosys has one of the most flexible shipping and tax configuration system for online stores.

 

Promote your online store – SEO, SEM etc.

The Internet today is multidimensional and multifunctional and provides many ways to generate traffic to your online store and close the sale. Raj Infosys provides numerous tools built into the Raj Infosys Control Panel to help you do all of this. Raj Infosys include out of the box Search Engine Optimization (SEO) tools that can help improve your online store's ranking on search engines. Raj Infosys is also integrated with multiple affiliate channels to enable tracking of the success of your online marketing efforts.

User Engagement tools – Blogs, Social Media etc.

Raj Infosys provides array of tools to communicate with your consumers. You can create blogs with Raj Infosys Post module that helps you post blog entries and news items. You can enable your users to register and create exclusive member accounts for your store.Raj Infosys  also reports abandoned carts that provides you insight into “lost sales” and allows you to interactively engage with such consumers, generate custom orders & re-sell to them. Tools such as wish-lists, social bookmarking etc. further help you in interactively engaging with your target consumers.

Promotion campaigns – Discounts, Vouchers etc.

Raj Infosys has built-in rule based tools to create promotions such as cart promotions or catalog promotions that can help boost your average order size and drive repeat business. Additionally, Coupon/voucher discounts are a rage amongst the shoppers. Raj Infosys Voucher tools help you to create different types of vouchers or coupons and configure them creatively to influence consumers. Your promotions can in the form of flat discounts, percentage discounts, restricted to certain products, freebies etc.

Manage orders easily

Order fulfillment if one of the most important thing in ecommerce. Fast, efficient though simple to use process can make retailers live easier in day to day activities. Raj Infosys provides automation in dispatches as well as bulk upload processes to make fulfillment faster. You can get order dispatch notification through email and SMS, manage orders through their life-cycle – payment pending, stock pending, ready for shipping etc.

 

Get leads for online & offline sales

There are few customers who won’t buy online, add a product to their shopping cart or do not use user registration or wish-lists. It becomes a challange for you as a retailer to obtain their details & influence them to buy from you. Raj Infosys provides tools to capture leads for such customers & convert them to sales! You can capture leads through “Call for Actions” apart from “Buy Now”, such as “Get a call about this product”, or “Request for a demo” etc. You can manage these leads and also convert them offline. The converted leads can be closed by accepting payment online using the in-built order booking tool.

Manage sub-stores – For dealers & custom targets

Raj Infosys’s multiple store module enables businesses to tailor their online presence with multiple stores to be created for specific customers, partners, employees, brands, products, styles, seasonal ranges or geographies easily and cost-effectively. All these stores can inherit information like category, products and users from the central store based on the set of permissions and settings.

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Thursday, 31 May 2012 12:55

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To understand the impact of new media, you may want to evaluate the time you spend on reading a newspaper, watching series of live news or soaps on your TV and getting entertained by the radio while you drive? Compare that to the time that you spend with your mobile...

Storefront Design & Customization

  • Professional store design library of themes and layouts
  • One click theme and layout customization
  • Use a Microsoft Word like WYSIWYG (What You See Is What You Get) editor to edit web pages
  • E-commerce centric parametric web-part / widget library to ease the store design
  • Customized product showcase templates to display required product information as per the need of the category and merchandise
  • Create special pages quickly to create and promote festive, seasonal and event based collections
  • Change layout of individual pages to give different look and feel for special events

Easy Navigation with Dynamic Menus

  • Apply your own CSS/HTML styling to menus and insert them on any page
  • Personalized Navigation : Welcome, Sign in or Register, My Account / My Profile, Shopping Cart With items & Value ,Track Order
  • Multi-level category fly-out navigation menus
  • Navigation by product attributes, brand and price to ease the product discovery and locate the required product with intuitive clicks
  • Several product showcase areas as per the merchandising needs like featured, recently launched, top of the season, etc
  • Full text in-store keyword and faceted search
  • Refine the search with price, brand and product attributes
  • Popular search keyword cloud and recent searches
  • Side by side product comparisons with product prices, images, attribute information
  • Pull down menu to give an professional and ease of use navigation
  • Tab navigation menu to better presentation and display selected menu

Catalogue & Product Management

  • Multi-Level Category and Subcategory
  • Predefined ready to use Category Attributes ( Only Raj Infosys Repository Categories )
  • Ad-hoc Product Collection and Grouping
  • Create as many as possible categories depending your web store product range and add products to them
  • Embed videos ( You Tube / Vimio / Scribd )in product description
  • for each product SKU code as an unique identifier in the catalogue
  • Global Product Variant Properties to reuse in the store
  • Product Based payment and shipping options
  • Payment options enabled let you control the mode of payment available for the product.
  • Manage product Variant Level Pricing and Inventory
  • Define a sequence to variants  and display on web store front
  • Multi scale Product Zoom-in to display very large images in sliced format with faster downloading
  • Tool for creating multi scale file for deep zoom images
  • Add additional images to each products
  • Display thumbnail images on product page on web storefront
  • Display variant swatch images on product page
  • Sequence swatch images to display on store front
  • Change large images on click of swatch images on product page
  • Define additional custom content type to add images with ad-hoc sizes
  • Display images with ad-hoc sizes in product showcases
  • Catalogue Bulk Management tool to update data faster using excel sheet
  • Product Activation and Deactivation dates
  • Specify cost price and see profit reports
  • Fully WYSIWYG editor for description
  • Restrict consumer to buy Minimum product quantities in a single order
  • Downloadable and digital products
  • Add and assign brands/manufacturers
  • Specify product weight for live shipping quotes
  • Enable free shipping on a per-product basis
  • Choose if a product is taxable or not
  • Market price and selling price for each SKU
  • Mention cost price against each code
  • Show or Hide price on product page
  • Product note can be used for writing memos and remarks for your consumption.
  • Upload and manage product images, files and folders through file manager section.
  • In file manager you can upload multiple images in a batch using zip.
  • Change prices of your catalogue by using mass update tools like by percentage increase and decrease the prices or absolute value.
  • Re-assign products to another category when deleting categories
  • Deactivate products and it get removed from web storefront
  • Activate products to display on web storefront

Content Management

  • Creating new pages and blog posts is simple. You can create as many pages or blogs as you like.
  • Content pages will let you reach out to your customers and give them more information about your online store.
  • Blog posting module - A blog is very useful for communicating with your customers and is an incredibly powerful promotion tool.
  • Display RSS feeds from other sites to keep updated data on your site
  • Easy-to-use WYSIWYG editor
  • Drag & drop category assignment
  • Create and display banners and promotions on the content pages
  • Manage Document Repository for downloading brochures, policies etc
  • HTTP redirection module to redirect the changed URLs to avoid http error on your site
  • Create RSS channels and publications to give an updated information about products/ promotions to the consumers
  • Display the photo gallery form Flicker on your site
  • Create ad Hoc form to take information from consumer and save in database or get a email notification

Inventory & Stock Management

  • Minimum Order Quantity to restrict consumers to buy minimum number of products in one order
  • Net Inventory show current inventory available in the store
  • Reserve Quantity to block the stock for special orders which are not coming from web storefront
  • Re-order stock level - Set  stock level per product to display the products in stock replenishment
  • Pre Order or Back Order with Stock Available Date allows to take the orders even stock is not available
  • Stock Alert Quantity to send alerts to inventory manager if product inventory reach stock alert quantity level
  • Extensive Stock Report to display stock available bases in SKU search, categories, attributes
  • Create and Manage Purchase order to suppliers
  • Receive delivery notes/challan to manage deliveries in stock
  • Book Stock against delivery notes
  • Disable purchasing when no stock
  • Stock movement facility to move the stock with stock in or stock out options for missing, found, internal purchase etc
  • Bulk update inventory levels
  • Stock Replenishment displays list of product for which stock is below re order stock level

Payment Gateways & Checkout Process

  • Integrated with popular payment gateways throughout the world like CC Avenue,  EBS, HDFC, ICICI, EPDQ, HSBC, AMEX, RBS, Sage Pay, HSBC, Axis, MIGS ,Bill Desk
  • Offer Cash on Delivery based on your logistic preferences and business rules.
  • Enable traditional payment modes like Cheque DD and Bank payments.
  • Offer PayPal as a separate payment gateway
  • Provide parallel option to the home delivery by enabling Pick up at your Store facility.
  • Update the quantities of items added earlier to the cart
  • Display the cart prominently on all pages and sections for a prompt checkout
  • Single page Express checkout system with automatic user account creation and guest checkout.
  • Prefilled billing and delivery address for the registered user accounts
  • Mechanism to retrieve the password in-case user has forgotten it
  • Print order receipts from web storefront
  • Order status updates and tracking
  • Order history and customer account tool for the registered user

Order Management

  • Complete workflow of order life cycle
  • ‘Cash On Delivery'  facility to dispatch the orders
  • ‘Cash On Delivery' integration with 'Aramex’ Courier for selected Indian PIN codes
  • Track and Authorize Orders for Offline payments received by Cheque/DD or Bank transfer
  • Update order status to customers by SMS, Emails based on events
  • View payment pending orders received on the store by date and payment type
  • Authorize the payment pending orders on receipt/confirmation of the payment.
  • Edit payment pending order and send a link to user for payments for payment pending orders
  • View Stock pending orders list within date range, payment type
  • Process Stock pending order as soon as stock is available in the store and make them ready for shipping
  • View order details with customers billing and shipping address
  • View cart details in orders like, product title, SKU, quantity purchased, promotion discount applied, discount vouchers used etc
  • Display consumers IP details with browser information
  • Logs for each event of order with date and system generated message
  • Record notes/comments logged by merchant in order details
  • Record comments logged by merchant for consumer against each order
  • Display comments logged by merchant for consumer in order details in my accounts section
  • List ready for shipping order by Order number, date and product
  • Print delivery addresses to use for dispatches with courier service providers
  • Enter shipping details with fulfilment service and docket number
  • Cancel orders if payment not received or payment received but fraud user
  • Auto email and SMS notification to the customer on order dispatch with customization.
  • Auto email and SMS notification to the customer on order delivered with customization content as per need
  • Auto email and SMS notification to the customer on order cancelation with customization content as per need
  • Search and track order by order status, order number, date and customer name, check out type, product title.
  • Transfer order to the nearest store where the item is available in stock to deliver it,  for   web store with multiple offline stores
  • Manage the in-store Pick Up orders through separate work flow.
  • Inform consumer about package is ready for in-store pick up
  • Deliver products in-store with valid identifications of the consumer
  • Print Invoice formats ( editable  ) Templates to cater design need for putting logo, displaying regulatory information like TAX information CST etc
  • Print Dispatch Formats  ( editable )Templates  to cater design need for putting logo, displaying return policy information
  • Edit shipping address of the order in case customer request to change in shipping  address
  • Integration with premier logistic providers to generate dispatch notes with AWB / Docket number.
  • Automated batch files to courier companies to pick up the dispatches
  • Integration with courier APIs to get real time status of order dispatch
  • Export orders to excel files and CSV formats
  • Report of number of visitor, converted order, drop order ratio etc
  • New order notifications via email, on your mobile phone with SMS messaging
  • Punch new orders from backend tool for orders over phone, direct sale and partner enquiries
  • Send invoice payment links through emails to your customer and enable to pay online.

Order Refund / Exchange Facility

  • Refund full or partial amounts to the customer
  • Return / exchange orders in case of size mismatch, wrong product delivered, product got damage during delivery
  • Create new orders for exchanged returned products
  • Amend inventory back in the stock on return and refunds on case to case basis
  • Refund / Return can be done before and after dispatches
  • Record logs of return process for audit

Lead Management

  • Capture leads through different Specialized lead generation options (call for actions)
  • Leads through predefined call for actions like get a Call, reserve and visit store, request for price
  • Create a  new “call for action” through an XML based form editor
  • Map the form fields (  XML based ) to lead database fields
  • Leads supported with automated email and SMS with customized content
  • Manage the lead workflow through set of statuses ‘Pending’, ‘Initiated’, ‘Converted’, ‘Invalid’ or ‘Rejected’
  • Manage leads and log conversations done with consumer to handle the leads better control
  • Generate lead reports with date filter, lead status etc

Shipping & Tax Management

  • Fully Customizable Shipping  and Tax Table
  • Configure shipping charges based on total cart price
  • Configure shipping charges based on individual product weight
  • Configure shipping charges based on per item, irrespective of weight or price
  • Configure shipping charges in slabs for per item or weight
  • Configure shipping charges based on shipping modes like express delivery, standard delivery
  • Configure Shipping in selected jurisdictions
  • Configure shipping charges based on  Shipping jurisdictions
  • Restrict Shipping to certain Countries , regions or jurisdictions
  • Offer Free Shipping on selected products or above some cart value
  • facility to add additional handling fees for total order Or per Item
  • create tax categories like VAT, Octroi
  • Tax charges configuration based on tax category and tax jurisdictions
  • Configure and display tax rates on storefront
  • Display product prices inclusive of tax or exclusive of tax on store front
  • Configurable Cash on Delivery options at product level
  • Integrated with courier companies like ARAMAX ( India ) and UPS ( USA and UK ) for real-time shipping charge calculation
  • Shipping and Tax displayed on invoices

Import & Export Options

  • Import / Export catalogue and stock data through familiar office excel sheet
  • Define merchandising associations (similar or cross sell items and accessories / up sell) through batch import.
  • Bulk import tool for product definitions through attributes
  • Define the product content links from the site content repository through familiar excel interface.
  • Export site users and membership data in excel sheets.
  • Import excel tool - create or migrate the new users from external systems.
  • Upload order updates like shipping AWB / docket and dispatch date
  • Download subscribed users for a particular email campaign / mailing list for bulk email tools.
  • Upload unsubscribed Email addresses or bounced emails from bulk email tools for reconciliation.

Site Search

  •  Catalogue based Text search
  • Option to choose categories in faceted search
  • Display multi level faceted search as per configuration
  • Refine collection with Category, Attributes and Prices
  • Shop by category filtration to display more accurate data
  • Shop by brand filtration to display more accurate data
  • Shop by price filtration to display more accurate data
  • Search content in pages
  • Submit all the searched strings with category to Google analytics
  • Popular Searches keyword cloud from Google analytics
  • Recent Searches done by the consumers on the site
  • Add a site search bar to your site in seconds

Search Engine Optimization

  •  Search-engine friendly page urls for category page
  • Search-engine friendly page urls for brand page
  • Search-engine friendly page urls for product page
  • Search-engine friendly page urls posts/blogs
  • Use  of content heading tags (like H1...H6) to help crawlers read the section titles and create page ranks
  • Targeted and Customizable Title tag and meta properties like keyword and description
  • Image Alt-text with automated keywords from the related data held in catalogue and CMS database
  • Automatic site-map creation, required for search engine submissions
  • Redirect non WWW traffic to WWW urls
  • Setup 301 redirects to handle cached pages in search engines more efficiently
  • Major CSS style sheets and JavaScript libraries are separate from  on-page HTML mark-up
  • Create your own meta data tags and easily add them to any web page
  • Search engine feed also includes every catalogues and products (eCommerce only)
  • Integrates with Google/Yahoo/Live sitemap. A daily feed of all content within website is produced for maximum exposure in the search engines

Customer Communication & Engagement

  •  Product Comparison help consumer to take a decision faster by comparing products
  • Wish list to add products so by in future
  • Consumer can have public wish list which can be visible to friends
  • Consumer can have private wish list which can be visible only to him
  • E-mail a Friend and Share A Product allows consumer to invite his friend and have look at the products
  • Product Rating and Reviews will help consumer to understand more about the product with actual users
  • SMS and Mails on different order events
  • Discussion Threads allows consumer to discuss about the product and know more from the experts
  • Personalize your communication with the customer by setting up your own sender ID
  • SMS Preferences for user defined events like registration on store check out and price alerts etc.
  • Configure Mails on different events like registration, order confirmation and cancellation, shipment dispatch
  • Configure Mail template using dynamic tags
  • Customized Gift message and on demand delivery date

Social Media Marketing

  • Rating and Reviews allows consumer to rate the product  and its share its reviews to other consumers
  • FConnect allows consumers to link the facebook user with web storefront user. 
  • FConnect allows consumers to see his facebook friends list with who has liked to products
  • FConnect allows consumers to see what his facebook friends are doing on the web storefront
  • Social bookmarking for viral publishing of the link.
  • Facebook "Like" buttons on product pages
  • Facebook "Like" buttons on comments, reviews, replies and discussions
  • Share products on 20+ social media sites via Add This button
  • Create any number of Discussion threads for particular Product / Post ( Blog Entry )
  • Set moderation level on new comments / replies

Merchandising for Conversion

  •  Cross-selling allows to display similar products on product page and give an option to consumer to choose from multiple products and help him a influence to zero down on a product
  • Manual cross sale association for individual products
  • Manual cross sale association based on categories
  • Intelligent  and automated logic to display products in cross same based on category brand
  • Up-selling allows to display accessories or compliment product  and helps to increase the cart value
  • Manual configuration of up sale products
  • Recently viewed items displays the products consumers has just visited , its helps in easy navigation to see which products he has already viewed
  • Product spotlights to display product prominently on home pages or any other pages to promote
  • Featured categories can be promoted on any pages to highlight the categories
  • Promotional banners can catch the eyeball of the consumer and attract him
  • Create Customer groups bases on their profile and add use in promotions or mailing lists
  • Product comparisons helps consumers to compare the products and choose one to purchase hence helps to convert into orders
  • Editorial Reviews displays expert reviews and influence consumer to purchase the product

Marketing & Promotions

  • Google Analytics integration to get exact analysis of the consumers behaviour on the web storefront
  • Incentivise specific products or categories /groups of products with offers and discounts on product listings and showcase areas.
  • Define Buy one and get one OR buy two of a kind and get free on another category product
  • Define discounts based on the total cart value.
  • Define or pass discounts in shipping costs based on particular shipping modes or state of the cart.
  • Capture email addresses of casual visitors through tools like newsletters and promotion subscriptions.
  • Manage captured email addresses by creating task / campaign specific mailing lists.
  • Create  and Manage different type of RSS Publications
  • Define RSS Feeds for auto-publishing updates of your catalogue.
  • Voucher as Discount or Gift Vouchers
  • Create voucher to give discount on all products or selected products or categories
  • Create voucher to give amount base discount or percentage base discount
  • Allows to generate voucher code from system
  • Allows to give customize voucher code as input while creating vouchers
  • Create voucher to use single time or multiple times
  • Create voucher to used by specific user on the web storefront
  • Create voucher to used by any users who has the voucher code
  • Plug your store to the Affiliate Marketing networks like Shoogloo, DGM, Trade Doubler
  • Publish your products to Google product search with integration for Google Merchant centre
  • Track your PPC campaigns using Ad-words sales tracking integration.
  • Integrated with third party loyalty programs like I Mint / My Card.
  • Create customised loyalty program
  • generate loyalty program levels as silver, gold etc
  • Generate unique loyalty program card numbers
  • Allocate points for events like registration, ratings or orders
  • Digital Coupons  download and redeem at offline store
  • Integration with Google apps.
  • Track cart Abandonments to negotiate and convert otherwise dropped transactions
  • Integration with HTML Based third party tools like chat widgets, hit counters, ad-sense, etc.

Market Place & Drop Ship Supplier

  • Create drop ship supplier with their own admin login
  • Supplier can use their own admin login to manage and upload stock and product information.
  • Market place is able to select and approve the products to be listed on their store.
  • Market place can define mark ups for cost price (suppliers selling price) to calculate prices for his store.
  • Able to choose whether order payments processed through central PG or individual supplier payment gateway.
  • Checkout process creates separate orders for each of your supplier.
  • The generated orders are drop shipped to the supplier.
  • Suppliers can manage order dispatch from their own logins.

Customer Database Management

  • Grow your customer database every time your customers enquire or interact with your website
  • Define additional data fields and profile attributes for the user data
  • Customize your registration forms with custom templates.
  • Keep a history of all past customer enquiries
  • Enable customers to opt in to promotional mailing campaigns while in registration or checkout flow.
  • Enrol customers directly to mailing lists right from membership dashboards and tools
  • Allow customers to view their past orders via storefront My Account section
  • Import and export customers from CSV file
  • Create new customer accounts right from the admin panel to capture phone enquiries
  • Search registered members / users list using Name, Mobile no, email.
  • Filter user lists as per the last login and registration date
  • Create customer groups
  • Move customers between groups
  • Create private circulation stores by creating members only access using front login page.

Multi Currency Support

  • Define additional currencies for your store.
  • Change currency at any step during the shopping flow or navigation
  • Get current updated currencies conversions factors from authentic sources
  • Define conversion factor to calculate and change the prices on go.
  • Track your users, based on IP Address and its original country associate currency at user level.
  • Map currencies to payment gateway, accordingly it displays payment gateways on web storefront

Multi store management

  • Set up and provision stores for your franchisee/dealer network
  • Create and Manage your franchisee network through groups
  • Maintain consistency of your franchisee store front network through Layout and theme Authorization
  • Syndicate product information from the central catalogue with reserving rights to modify product mark up price, form and feature.
  • Grant/Deny access to your central product catalogue to particular dealer/franchisee store 
  • Restrict catalogue addition as per the structure and norms of your dealer/franchise store
  • Report and Involvement in Leads received in complete network- Share customers between stores allowing a single customer registration to access multiple stores.
  • Transfer Orders to fulfilment  centre and monitor its progress and reports
  • Allocate/purchase SMS credits to the sub-store, monitor their SMS Usage
  • Monitor web traffic to all the stores in network through Web Analytics
  • Accept/Deny reviews and ratings received through all the store network and syndicate reviews received in one store to all the stores
  • Monitor membership data of registered users through all the stores
  • Enable single sign on member account across your micro sites.

Drag and Drop Designer

  • Powerful browser based drag and drop page builder.
  • Design the page with retail centric web part libraries.
  • Drag web parts around the page to sequence as per your customization requirements.
  • Add single click Videos, images, photos and flash media.
  • Add products and product showcases to create the merchandising areas for featured
  • Product Showcase display multiple product with paging and sorting functionality
  • Product showcase with configure and display attribute data of products taken dynamically
  • Change the look and feel of the each showcase with showcase templates
  • Display or hide prices of MRP or web price from showcase templates
  • Display you save option in product showcase
  • Display products in grid view or list view based on catalogue requirements
  • Showcase Column to display one  products at a time in  a in showcase control
  • Product Column to display the products title list for the selected featured products
  • Multipurpose Box to display any kind of ad-hoc HTML, content, Images in the storefront
  • Image Column to display images promotional banners on the web  storefront pages
  • Category Menu allows to display the selected categories in a menu that can be used at multiple pages for navigation
  • Page Menu allows to display the selected categories or ad-hoc link a for navigation which can be configured for all content pages
  • Product Search controls is a advance product discovery tool to search product by category, brand or keyword and within a price range
  • Store Locator control list the store for chain stores and allows navigation to other web stores in the same chain created on Raj Infosys
  • Log-in control can be used to allow login from any page to consumers
  • Document Control allows to download the document from document library like price list, site brochures, media articles etc
  • Photo Gallery controls can display the images form Flicker website on the web storefront
  • Form Control can be used to collect information from consumers like feedback form, complaint forms etc
  • Coupon/Promotion control to download the digital coupon on web storefront
  • Refine Search control used to filter the product and do the product discovery based on intuition click, by selecting category, brands, attributes, variant and price ranges
  • Map control used to locate the physical store on Google map on the storefront.
  • Mailing List control collects the email subscription for newsletters, or email promotions campaign
  • RSS Feed Reader to display the RSS feeds from other portals or feed services on web in storefront
  • Post list controls displays posts or blog summaries on storefront which can be navigated to actual blog or post details.

Offline Deal

  • Add deals to display on storefront.
  • Assign Token price to be collected online to offer deals
  • Start time and End time so that deal can be activated in specific durations
  • Display timer on store front to show time left to deal to closed
  • Display actual amount to be paid in offline store
  • Create Fulfilment services to create deal voucher code once deal is purchased
  • Redeem deal voucher codes at offline store
  • Add Location for the deals
  • Stock allocation to location for each deals
  • Predefined content  types like Overview/How it works/Terms and conditions to display in deal
  • Express checkout/ single page checkout for deals so that consumer can get the deal in minimum time.
  • Deal presentation through extended showcase which displays deal data in tabs

Reporting Tools

  • Site traffic and Analysis
  • Bandwidth Usage Reports
  • Track usage for any product or on an aggregate basis
  • Report on top Catalogues and Products. By amount or quantity sold
  • Report on Discount Codes and redemption
  • Cart  Abandonment to list the users who a added products to cart but some reason they did not able to complete the transactions
  • Order run Rate to display best selling products in a particular duration
  • Voucher and Coupon Usage
  • SMS Usage to display SMS uses in a given time frame
  • User wise Order History
  • Lead Reports to display the leads in a given time frame and its status
  • Total stock reports to display current stock with total of variant products
  • Full Stock Reports to display stock current stock with variant stock
  • Sales report to display SKU wise sales in a given durations
  • Retrospective report to display the stock on any given day
  • Stock movement report to display all the IN and OUT operation of products from day one
  • Stock Replenishment report to display the stock which needs to be replenished.
  • Daily sales report  to display sales with conversion ratio with visited user
  • Monthly Sales report to display monthly sale with conversion ratio with visited user
  • Monthly Sales report to display monthly sale with conversion ratio with visited user

Hosting & Security

  • Operating from a state of the art, enterprise grade cloud data centre
  • Firewall and perimeter security
  • Monitoring for critical parameters like CPU/Memory/disk usage
  • 24*7 Trouble shooting and managed all data centre operations
  • Load balanced web servers
  • Backed by the reliability and speed of MySQL databases with highly scalable replication cluster
  • Automatic Backups - We run automatic backups to ensure your online store's data will always be safe and sound.
  • Unlimited Bandwidth - We want to see you have as many customers as possible. If your online store gets a lot of visits you will never see a huge bandwidth bill from us. Your bandwidth is always included as part of your plan.

Administrative Tools

  • Domain booking facility is available in the merchant’s admin panel.
  • Create additional users to manage and operate your online store.
  • Helps to create and configure Google apps and its integration with web site
  • Define the access rights for the store operators using predefined roles.
  • Activate and deactivate site with single click.
  • Streamlined dashboard showing you vital information each time you log in.
Thursday, 31 May 2012 12:50

Manage your online store

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Manage your online store

As a retailer you don’t have to spend lot of your productive time on optimizing the design of your online store for efficient delivery by keeping customer experience as good as it can.Raj Infosys provides a complete toolset of commerce centric widgets and a drag n drop design surface right in your browser based admin panel which enables you to change the look, layout and functionality of your store yourself. You have a complete control and are not dependent on the professionals to do the modifications you ought to do for promoting or changing as per your business needs.

No IT professionals needed

As a retailer you don’t have to spend lot of your productive time on optimizing the design of your online store for efficient delivery by keeping customer experience as good as it can. Raj Infosys provides a complete toolset of commerce centric widgets and a drag n drop design surface right in your browser based admin panel which enables you to change the look, layout and functionality of your store yourself. You have a complete control and are not dependent on the professionals to do the modifications you ought to do for promoting or changing as per your business needs.

Moreover the store which gets designed has an inbuilt hygiene of the great consumer experience and boasts the several features of true enterprise grade e-commerce store.

  • Professional store design library of themes and layouts
  • Standard compliant templates
  • Search engine optimized: support of meta and title tags with SEO friendly category, product, brand, search and content page urls
  • One click layout customization
  • Change website text using WYSIWYG editors
  • E-commerce centric parametric web-part / widget library
  • Customized product showcase templates to display required product information as per the need of the category and merchandise
  • Create special pages quickly to create and promote festive, seasonal and event based collections

Enhanced product discovery

The discovery of the product through the online catalogue is the key to great consumer experience. The online store has to have the navigation which is intuitive and should get itself refined on each user selection or step. This becomes more and more important as your online consumers are arriving with unique expectations and they should be able to locate the merchandise of their choice and specifications in few minutes. Raj Infosys helps you to capture the information of the products through its cataloguing interfaces and forms and then transform the knowledge in creating the navigation which speeds the discovery of the products.

  • Multi-level category fly-out navigation menus
  • Navigation by product attributes, brand and price to ease the product discovery and locate the required product with intuitive clicks
  • Several product showcase areas as per the merchandising needs like featured, recently launched, top of the season, etc
  • Full text in-store keyword and faceted search
  • Refine the search with price, brand and product attributes
  • Popular search keyword cloud and recent searches
  • Side by side product comparisons

Rich Product Presentation

Providing enhanced product information makes it easy for shoppers to become buyers. The richer presentation of the product through effective utilization of media elements like photographs, digital zooms, video, 360 rotations can create an experience richer and stronger than the touch and feel. This obviously will result in to the transaction and lead to an effective sale. Raj Infosys storefronts features tools to help you present the product content and rich-out to your consumers through the product content

  • Provide product features and specifications through simple form based UI through admin tool
  • Upload an unlimited number of product photos and display them in your store as a photo gallery
  • Provide a crystal-clear, zoomed version of product photos so shoppers can get a closer look at what they're buying
  • Specify the location the product video from popular video sharing sites like youtube, vimeo and scribd and the video will be streamed real time from the sharer sites
  • Configure color swatch image for products with color/texture variants so that rather than display a single image you can display separate images for each color variant of the product. Customers can click on a color "swatch," to see an image of the product in that color and add it to their cart.
  • Product reviews increase the conversion and plays a major role in building the customer confidence. Raj Infosys helps you build the review content through your existing consumers and provide them the opportunity for expressing the experience of the products they have bought earlier and rate it on a simple point scale.
  • An active discussion thread right on the product page helps your consumers raise queries and clarify their doubts. It also provides you a major insight of consumer psyche which can form a base for the marketing strategy. Raj Infosys can power these discussions through its comments module.
  • Display the shipping cost and delivery time right on the product page to impart the transparency and avoid the surprises later

Smooth and easy checkout

Once the consumer gets fixed on his selection, the online store should lead him to a transaction with a checkout process which does not compromise on the information capture like registration and delivery information for the sake of simplicity. Rather it should device a flow which is intuitive and hassle free for the consumer and automates the registration and information capture through a wizard like point and click user interaction. This helps in reducing the dropout rates and abandons carts as well as let you gather enough information for deciding the sanity of the transaction and provides enough information for the delivery

  • One click add to cart
  • Update the quantities of items added earlier to the cart
  • Display the cart prominently on all pages and sections for a prompt checkout
  • Express checkout system with automatic user account creation for the first time user
  • Prefilled billing and delivery address for the exiting user accounts
  • Mechanism to enquire the password in-case user has forgotten it
  • Print of order receipts
  • Order status updates and tracking
  • Order history and customer account tool for the registered user
Thursday, 31 May 2012 12:47

Manage Shipping and Taxation

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Manage Shipping and Taxation

Raj Infosys has one of the most flexible shipping and tax configuration options required for the online stores. Retailers have varied needs while doing shipping configuration to their online stores. In Raj Infosys you can set up shipping charges bases on combination of delivery mode like ‘By Air’, ‘By Ground’, ‘Same day delivery ‘ and delivery regions like in ‘Metros’, ‘Domestic’, ‘Internationals’ etc.Raj Infosys  also give provision to set shipping charges based on ranges like for ‘1 to 5 Kg ‘ X amount/kg and ‘ 5 to 10 Kg’ Y amount/kg. By doing this consumer can be encouraged to by more quantity to reduce the shipping cost and hence cart value get increased.

Flexibility of shipping zone

The shipping zones are Jurisdiction area, or area coverage for delivery of the products. It can be a City /Cities, State /States or country /countries.

Retailer can set up multiple shipping zones as per their requirement for carrier companies.

For example you can create a zone for Domestic in that delivery area can be selected as ‘Andhra Pradesh’, you can create another zone for National with delivery area as India and another zone as International with delivery area as US, UK, UAE etc.

With this setup you can charge different shipping cost for Domestic, National and International

Flexibility of shipping modes

Raj Infosys provide options for creating different shipping modes based on Carrier Company’s agreement. The shipping mode is a way of shipping goods. More specifically, a shipping mode is the combination of a shipping carrier (which is a company that provides shipping services from a fulfilment centre to a customer), and the shipping service offered by that carrier. In the above scenario, your shipping carrier is ABC Shipping Services, and it offers three shipping services: ‘Overnight delivery’, ‘3 day delivery’, and ‘7 day delivery’.

Types of shipping configuration

Item based shipping: With combination of zone and mode retailer can choose to set up shipping charges based on per item.  Example, for Heavy electronics products ‘domestic zone’ with ‘overnight delivery’ shipping charges will be X amount per item, however, for same zone with ‘3 day delivery’ shipping charges will be Y amount per item.

Weight based shipping:  With combination of zone and mode retailer can choose to set up shipping charges based on weight.  Example, for light weight electronics products ‘domestic zone’ with ‘overnight delivery’ shipping charges will be X amount per Kg, however, for same zone with ‘3 day delivery’ shipping charges will be Y amount per Kg

Cart Amount based shipping: With combination of zone and mode retailer can choose to set up shipping charges based on total cart value.  Example, for light weight electronics products ‘domestic zone’ with ‘overnight delivery’ shipping charges will be X amount if cart amount is greater than A amount, however, for same zone with ‘3 day delivery’ shipping charges will be Y amount if cart amount is greater than B amount

Integration with Courier companies

Raj Infosys has done API integration with leading carrier companies like Aramex, UPS. This helps to get real time shipping cost from the carrier companies based in delivery location and type of product. Retailer can charge shipping cost on actual amount charged by the courier company. Also facility has been provided to book the shipment through API integration with carrier companies and get delivery invoice with tracking number (Airway Bill No) to print.

Thursday, 31 May 2012 12:43

Manage orders easily

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Manage orders easily

Order fulfillment if one of the most important thing in ecommerce. Fast, efficient though simple to use process can make retailers live easier in day to day activities. Raj Infosys provides automation in dispatches as well as bulk upload processes to make fulfillment faster. Retailers can select one or more orders to be dispatched at

Order dispatches

Order fulfillment if one of the most important thing in ecommerce. Fast, efficient though simple to use process can make retailers live easier in day to day activities. Raj Infosys provides automation in dispatches as well as bulk upload processes to make fulfillment faster. Retailers can select one or more orders to be dispatched at

Lifecycle:

Salient features:

  • Order dispatch notification through email and SMS to customers
  • Integration with courier companies  to generate dispatch notes with AWB
  • Selection of delivery modes of a courier company while dispatches
  • Printing of Dispatch notes in PDF format
  • Printing of invoices in PDF formats
  • Automated batch files to courier companies to pick up the dispatches
  • Integration with courier APIs to get real time status of order dispatch
  • Bulk upload of dispatches through excel files

New Order notification

We understand that once order has been placed on your online store, how important it is for you to get notified and acknowledge order information to your customer as well. Managing and handling orders successfully is as critical as to get new customer on your store. One can be the best service provider by keeping its customer always up to date about their transaction/orders. Raj Infosys provides multiple options to get notification to retailers and send acknowledgements to customers.

  • Order notification can be reached to you on your email box
  • On your mobile phone by TEXT/SMS messaging
  • RSS feed
  •  Your customer can get an acknowledgement on email box
  • On their mobile phone by TEXT / SMS messaging

Stock pending Orders

Raj Infosys provides option to allow back order and pre orders on the online store. This provides an option to retailers to accept the orders even though stock is not available at that point of time, similarly book the orders for pre launch of the products.

  • List orders for stock pending
  • Once stock is available retailers can process selected orders for ready to ship

Order refund / return / exchange facility

Raj Infosys has the most flexible, automated returns system you'll find anywhere. Retailers can enable/disable returns and completely customize every aspect of the returns system including return reasons and actions. If you are in retail business it is quite obvious that you need to provide refund/return of the order. Sometimes for customer satisfaction retailers need to refund the full/partial amount to the customer in case of damaged products or delay in delivery etc. This also helps retailers to get back these returned customers if good trust is build. If products got damaged during dispatch, or apparels/ jewelleries products which are not appropriate in size, customer expect to return or exchange the products. Retailers can even use the permission-based user system to assign responsibility to one or more of your staff members.

  • Refund full/partial amounts to the customer
  • Return / exchange orders
  • Create new orders for exchanged/returned products
  • Amend inventory on return and refunds
  • Refund / Return can be done before and after dispatches
  • Record logs of return process for audit

Orders filtration and extensive reports

To manage fulfillment efficiently Raj Infosys provides a very powerful and extensive filtration of orders. This helps a lot when customer support gets a call/enquiry to know about the status of their orders. This allows to generate a report such a buying patterns for a particular customer or a product, sale patterns for the seasons, return patterns etc. Understanding of these patterns can give you an input for strategic planning for your online business promotion and reducing order refund/returns.

  • Facility to filter orders by
    • Order date range
    • Dispatch dates
    • User name
    • Products
    • Order status
    • Check out type
    • Customer email id
    • Supplier
  • View Orders by
    • Order summery
    • Sales reconciliation
    • Detailed item wise list
  • Export orders to excel files and CSV formats
  • Sales report for a period
  • Report of number of visitor, converted order, drop order ratio etc

Create Orders

Raj Infosys provides an option to create orders from controls panel by retails and send a link to customer for payment. This can be very useful when you would like to accept orders over phone. This enables retailers to convert the orders which got dropped while placing on the store. Retailer can provide lucrative offers/ discounts to get customer. Once order is placed through control panel link can be sent to customer to complete the payments to confirm the order.

  • Retailer can add new customer to create orders
  • Can choose SKUs and offer discount on it
  • Select shipping modes and payment options
  • Triggers a mail with link to customer for doing payments
Thursday, 31 May 2012 12:41

Sub-stores – For dealers & custom targets

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Sub-stores – For dealers & custom targets

Raj Infosys’s multiple store module enables businesses to tailor their online presence with multiple stores to be created for specific customers, partners, employees, brands, products, styles, seasonal ranges or geographies easily and cost-effectively. All these stores can inherit information like category, products and users from the Global store based on the set of permissions and settings

  • Each store can have a unique catalog or offer identical products at different prices whilst allowing precise control of inclusion and exclusion of products between stores
  • Each store can be hosted on a fully qualified domain or sub-domain created on the main domain
  • Each store can share the user registration accounts with global store, which allow users to log-in to any store without logging-out or carry same account across network of store.
  • Configure analytics to capture and monitor web traffic to all the stores in network through Web Analytics
  • Accept/Deny reviews and ratings received through all the store network and syndicate reviews received in one store to all the stores
  • Authorize Product usage and syndicate product information from the central catalogue
Thursday, 31 May 2012 12:34

Promote your online store

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Promote your online store

Setting up an online store is only the beginning of running your online retail business. The next obvious step for you would be is to advertise the store to bring in more visitors and then promote the services to convert them to active buyers. The marketing is not only about increasing the site visits but also about devising innovative ways to keep converting more and more shoppers into buyers and increase the ticket size of the transaction itself. The internet today is multidimensional and multifunctional and provides many ways to generate traffic to your online store and close the sale. Raj Infosys provides numerous tools right in the admin panel to help you do it

Search Engine Optimization

Raj Infosys include out of the box Search Engine Optimization (SEO) tools that can help to improve your online store's ranking on search engines like Google and Yahoo! The ranking of your site on the search engines depend on hundreds of parameters. Most important of them is the content and the mark-up structure of your page so that the crawlers find the content efficiently and can relate it to the keywords that your consumers would be searching for. Raj Infosys boasts several features to help you optimize your store for the search engines

  • Search-engine friendly page urls for category page, brand page, product page and posts
  • Use  of content heading tags (like H1...H6) to help crawlers read the section titles and create page ranks
  • Targeted and Customizable Title tag and meta properties like keyword and description
  • Image Alt-text with automated keywords from the related data held in catalogue and CMS database
  • Automatic site-map creation, required for search engine submissions
  • Redirect non WWW traffic to WWW url
  • Setup 301 redirects
  • Major CSS stylesheets and javascript libraries are separate from  on-page HTML mark-up

Interactive User Engagement tools

Having an effective dialog with the visitors and would be shoppers coming to your online store is vital to successful closure of sale. Internet at its core is the technology for communication and the online business which can leverage it for consumer-connect is going to be the winner over its competition in longer run. Raj Infosys provides array of tools to help you tap in-to these communication channels and start connecting with your consumers

  • Blogging is the best way to promote your website and Products to your consumers. As an online retailer it fundamentally acts as an online face of you and humanizes the communication itself. Your consumers will be always looking at you for the information which is impartial and availability of it increase his confidence on your merchandise. Raj Infosys Post  module help you post the blog entries and news items
  • Each post entry is represented as a separate discussion thread and your consumers can comment and reply on each thread to engage in effective communication
  • The checkout process on the Raj Infosys storefronts enable your user to register and create exclusive member accounts for your store
  • The member account of logged in user is automatically attached to different actions of the user and logs his usage in member profile DB
  • The data collected through the member accounts can be used for profiling the users and group them accordingly for creating customized promotions and voucher campaigns
  • An abandoned cart occurs when a shopper places something in their online shopping cart and then fails to make a purchase during that visit. Raj Infosys report of abandoned cart provides you insight into large part of these “lost” sales which can be recovered through the direct marketing and communication to these customers

Wish lists: convenience for your consumer and analytics for you

Not all visitors of your website will automatically turn into customers, so having an online wish list allows those people who do not make an initial purchase and wish to do it in the future. They already marked down everything they like and can easily go back to it later. An online wish list simply shows the user, what they have already picked out without having to go through the entire site again.

  • A visitor to your online store can add any number of items that caught his eye to a new or previous wish list. The “add to wish list” action link is available on the storefront in Products Details page.
  • Consumers can create multiple wish lists and manage them with ease as well organize them as per their needs, preferences, occasion, etc.
  • The wish lists are stored against customer account and are ready for the customer reference, to do any modifications and to place order.

Enhance traffic using the social bookmarking and sharing tools

With advent of social media and networking platforms most of the people are dependent on it to share their life and experience with the friends, families and colleagues. All the time they share links, photographs, videos and content with each other. Effective utilization of the sharing culture of social media can help you promote your site by sending direct traffic by producing links to your site. The small thing can become wild fire within short period due to the very viral nature of the medium itself.

  • Share this link help your user to bookmark or share the link to his favourite network or bookmarking site
  • E-mail a friend sends an e-mail consisting the link to the supplied e-mail id
  • Facebook Like lets people share the link with their friends.  The Like button on your product page will post a brief about the product to users News Feed with a link back to your website and generate steady stream of visitors from facebook

Use promotions to influence sales

The effective and creative promotions are one of the critical drivers for getting shoppers to buy more once they’re on your online store. Raj Infosys has built-in rule based tools to create these promotions than can help boost your average order size and drive repeat business. The promotions are classified typically on the basis of its function and presentation in Raj Infosys

A. Catalog Promotions

A catalog promotion grants all shoppers a discount on a specific product or set of products. Catalog promotions are always visible to shoppers, so the price they see while browsing the site is the price they pay at checkout time

B. Shopping Cart Promotions

Shopping cart promotions are used to encourage shoppers to increase their order size by providing incentives, such as free shipping on orders over a certain value or a discount on the product when you buy particular quantity of it e.g buy 2 and get 1 free. A shopping cart promotion grants a discount on a specific product or set of products to shoppers who meet certain conditions. Shopping cart promotions are only applied after all conditions are met.

The promotion editor provides rule configuration utilities to help you configure both these type of promotions effortlessly. The editor divides the configuration of rule in three different parts

  • Eligibility is used to decide whether the particular user account is eligible for a promotion e.g you can restrict a certain promotion to a set of users or user group only
  • Conditionis the set of criteria that determine, based on the current state of the shopping cart, whether a shopper is eligible for a promotion. E.g of possible conditions are
    • The cart must contain a particular number of a certain product or SKU
    • The cart subtotal is greater than a specific amount.
  • Actionsspecify what benefits are granted by a promotion. Examples of actions are:
    • Free shipping on particular or all of the shipping modes
    • Discounts on specific products
    • Buy one get one free

Vouchers – Discount, Gift etc.

All over the world, the coupon/voucher discounts are rage amongst the shoppers to the scale that most of them has committed sale only because they have a coupon. It’s also known that the consumers who use a coupon spend almost twice as much compared to when they don’t have one. The amount based vouchers can also be used as gift voucher and can be sent to anybody to be used. Raj Infosys voucher module helps you to create different type of vouchers and configure them creatively as per the campaign needs

  • Create percentage based of absolute value campaign
  • Specify the start and end dates for the campaign. The vouchers created for the campaign are valid for the specified dates only.
  • Associate the voucher to particular categories or SKUs so as to target the particular stock to be restricted for the discount
  • Convert a code to a private voucher code by allocating it to set of users or groups to restrict the usage only to the allocated members
  • Use "voucher usage per user" to exersise the limit for the number of usage per user
  • Use minimum cart amount limit to restrict usage of voucher when the order amount is lesser than the limit configured
Thursday, 31 May 2012 12:27

Get leads for online & offline sales

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Get leads for online & offline sales

 94-percent of shoppers conduct research online before making an online purchase. Online shoppers are all the time looking for the product and services on search engines and social media. Once you deploy effective marketing strategy to divert the traffic of these interested customers to your online store, you will need to make sure that they buy from you or provide sufficient trail of their activities and their contact details so that you can follow them-up and close the sale.

 There are few customers who won’t add a product to cart or do not use registration and use wishlist. It becomes a challenge for you as a retailer to obtain their details and capture the information. This will then unfortunately account as lost-sales!

Call for Actions

With Raj Infosys you can device strategic “call for actions” and prompt these users to provide the contact details in un-obtrusive way. Few of the consumers will first request a demo or demand for more information of the product than is provided on the page. The “call for action” links can provide an option for these consumers to place a request for the same and as an outcome you will get information about your prospective customer to market it better

  • Capture leads through call for actions
  • Set of commonly used pre-defined call for actions
    • Ask for demo
    • Request a call
    • Reserve product
    • Ask for the stock availability
    • Request for price
  • Create a complete new “call for action” from scratch through an XML based form editor
  • A wide range of data entry controls and html elements like text box, check/tick boxes, radio box and drop down lists
  • Map the form fields to lead database fields
  • Define mandatory fields and data validation rules through regular expression
  • Place call for action link on the product page just near to “add to cart” button
  • Create a custom page to host the “call for action” with set of products as a target for the lea

Lead management

The lead captured through call for action widgets then further managed through the “Lead management” tool available right in your admin panel.

  • Inspect the leads arrived using the listing feature filtered with dates and source of lead/call for action
  • Check the lead details to find more about the lead originator contact and the target product or service for the lead
  • Manage the lead workflow through set of statuses
    • Pending
    • Imitated
    • Converted
    • Invalid or rejected
  • Log the communication with the contact while following the lead using conversation logger
  • Send e-mail and SMS communication to contact right through the lead details page.

 

Convert the lead to sale

The converted lead can be closed by accepting payment online using the order booking module. The order booking module provides you the opportunity to create an order from the admin panel and send a provisional invoice link to the customer. Customer can visit the link and then complete the order by paying online.

Thursday, 31 May 2012 12:15

Manage your online product catalog

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Manage your online product catalog

Catalog management provides a centralized product catalog that contains product descriptions, multimedia displays, pricing, and associated literature. The catalog enables quick and easy customer access to timely and personalized product information and availability via the Web.

Category And Attribute Management

As online retailer you can structure product information in categories that are most relevant to your customers. The categorization eases the navigation through large collection and helps manage the backend operations like promotions, stock management, procurement, etc

  • Inherit and customize from Ready To use 2700 nodes Category Taxonomy with, ready to use pre defined Category Attributes for product definition
  • Multilevel Category and Subcategory
  • Define the attribute for each category node
  • The definition of the attribute will be inherited by its subcategories
  • Define pick-up list of values or minimum – maximum range for each attribute
  • Define unit for each attribute
  • Rank the attribute as per the importance of it in ones purchase decision

Product Information

Once you decide the categories your store will host, you can start populating your catalog with the Products/SKUs. Raj Infosys captures number of fields in the effort which is vital for defining product

  • SKU code is an unique identifier for each product item in the catalog to organize your inventory better
  • Product title and brand helps you present products to the consumer in the product listings like category/ brand showcases
  • Short description of the product can be used to provide a summary of the product as it will be used for product presentation in search and showcases
  • Detail description is a freeform HTML and can be used to upload lots of information and format it as per the individual products presentation needs
  • Market price and selling price
  • Catalog code, your customers will need some kind of product reference code when they wants to book order over phone or inquiry about it. The catalog code is displayed on storefront on all major placeholders and can be used for the purpose.
  • Barcode or item number
  • Model number
  • Payment options enabled let you control the mode of payment available for the product. The checkout process will disable or enable certain modes on the basis of the options stored in catalog database
  • Weight is used to calculate the cost of shipping on the basis of shipping rules and shipping code if weight based shipping rules are configured
  • Shipping codes attached to product internally refers to set of rules which will be used to calculate the cost of shipping in checkout
  • Tax codes attached to product internally refers to set of rules executed for calculating taxes
  • Product Activation and Deactivation dates can make products available for certain period automatically
  • Product note can be used for writing memos and remarks for your consumption. The information captured here is for your use only and not showcased on the storefront
  • Show or Hide price on product page
  • Information for SEO of product page like meta Keywords, description and friendly url
  • Mention  cost price against each code
  • Mention sequence of product for product listing page

Product Attribute Information

In Raj Infosys, each product inherits the characteristic definition defined by the category of which it belongs. This inheritance automatically insure the uniqueness of the information amongst all the SKUs from the category and easier for you to specify the content rules at central level.

The product attribute editor provides you to upload information for the characteristics in the form of attributes and validated the entry against the rules and look-ups managed at category level

The attributes of the product will be utilized in side-by-side comparison of products as well as refine search navigations

Product Content

To ignore the content aspect of your online store is like opening a store and not putting labels on the products. You need to make sure you utilize every possible tool for eCommerce success and content is a powerful one to utilize. High quality web site and product content is likely to give you the edge you need. Raj Infosys product content management tools provides you the necessary interfaces to upload and manage this content through CMS

  • Product Images: catalog image manager lets you create multiple set of images serving unique needs of the product presentation at the different places on storefront. One set typically consists different type of images wherein type of image designates a placeholder or use-case
    • Showcase image used for the product listing pages
    • Product details page use Large image
    • Thumbnail image serves for product photo gallery image buttons
    • Swatch image used for showing colour and texture options for the current product
    • Zoom Image used for showing details of the image on the zoom pop-ups.
    • Deep Zoom image used for showing images in multi-scale zoom levels wherein the very large and high-res images are shown efficiently at lower bandwidth connection in great details
  • Product Videos provides opportunity to present product demos, applications and features in more engaging way. Videos can be uploaded to popular video sharing sites and will be shown directly from the shared locations on the product page
  • Editorial reviews can be posted and linked to one or more products. These reviews will can be shown on the product page which may enable your consumer to take faster purchase decision
  • User generated content (product reviews, discussion)

Inventory Management

Raj Infosys inventory management module manages inventory for your online store automatically, it reduces the stock of the particular product or variant automatically when it’s sold. The product which goes out-of stock will be automatically disabled for sale on the store-front.

Stock and inventory tracking features depends on the parameters configured at the product level like

    • Minimum Order Quantity limits the quantity of items per order
    • Net Inventory
    • Reserve Quantity  denotes a stock level at which, the product is declared out of stock and gets disabled for order
    • Re-order stock level denotes a stock level at which, product will be displayed in replenishment level
    • Pre Order or Back Order with Stock Available Date
    • Stock Alert Quantity denotes a stock level at which system generates automatic alert



The Inventory module operations

  • Record inward stocks
  • Record miscellaneous outward stock
  • Create PO for supplier
  • Convert PO to delivery note
  • Book stock against the delivery notes
  • Stock replenishment tool to provide input for PO creation

Product Options/Variant

A product variant (also called Variant Property) is a specific feature/property used for classification of that product. For example, the "Size" of a Shirt is a Variant and the Variant Values are 40, 45, 50,100, etc... The variants created in a web store can be associated to multiple categories.

Different Variants with relevant variant values can be grouped to form a Product Variant. For example, if the SKU of original product (shirt) is 14678, then, a medium-sized green shirt with a Variant stock-keeping unit (Variant SKU) of 14678mg is one product variant of that Shirt. Here variants like size, color, and SKU have formed one of the product variant of the Shirt.

  • Setup unlimited variants against each parent SKU
  • Define five variant properties and respective values against each parent SKU.
  • Specify the different prices for each Variant  
  • Bulk update option for variant values is also available

Bulk tools for Catalog Operation

When the catalog database grows, you will need efficient tools to perform routine operations like adding or editing product information, changing prices and add/edit product attributes. Catalog bulk tools help you do this in bulk through excel based import processors

  • Product Activation Deactivation
  • Catalog Bulk Management tool and Export products for bulk update in Excel
  • Integrate with your in-store  POS system for auto updates
  • File manager ( Upload the product images in bulk )
  • Bulk Attribute Upload
  • Bulk Product price update

Similar OR Complimentary products (Cross sell or Up Sell)

Cross-selling and up-selling are established methods of improving your sales and increasing customer loyalty.

  • Cross-sell is a marketing technique of suggesting similar products or services to a customer when he is buying something. For example, when an end-user is buying a cell phone, he may be shown a list of similar phones in the same or other brands that are available with you.
  • Up-sell is a marketing strategy of suggesting add-on products or accessories related to that product when the customer is buying it. For example, if a customer is buying a cell phone, he may be shown a list of phone cases, USB Cables, memory cards, extra chargers, phone insurance products, etc…

Raj Infosys provides you tools to define these associations using Association editor. Products can have an unlimited number of other products associated to them. These associated products are then be displayed on product pages.

 

Thursday, 31 May 2012 11:31

E-Commerce Features

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List of features

Raj Infosys offers a comprehensive and complete set of features to build & manage your online store as well as to influence consumers, promote your products & increase sales. With over 400 unique features spread across the storefront management, catalog management, promotions, integration with payment gateways, shipping management, taxation, order management, getting traffic, SEO, integration with Google AdWords & other affiliate channels, product discovery, cross sell, up-sell etc., Raj Infosys offers one of the most comprehensive digital commerce solutions available for retailers, manufacturers, marketplaces & deal sites.

Manage your digital catalog

Catalog management provides a centralized product catalog that contains product descriptions, multimedia displays, pricing, and associated literature. Raj Infosys has an in-built repository called “Product Bank”, which has ready to use information for thousands of products to accelerate your online catalog creation process. You can easily manage categories, attributes, variants, inventory etc. and add products to your online catalog. Routine operations like adding or editing product information, changing prices and add/edit product attributes can be easily managed through ready to use bulk management tools.

Product discovery – Navigation, Search, Cross-Sell, Up-Sell etc.

The discovery of products through your online catalog is the key to great consumer experience. The online store has to have the navigation which is intuitive and should get itself refined on each user selection or step. Raj Infosys helps you in creating a navigation which speeds the discovery of the products and also provides capabilities such as attribute based refined search, cross-sell, up-sell, recently viewed products etc. to enable great product discovery experience for your consumers

Rich Shopping Experience – Zoom images, Videos etc.

Providing enhanced product information makes it easy for shoppers to become buyers. The richer presentation of the product through effective utilization of media elements like photographs, digital zooms, video, 360 rotations can create an experience richer and stronger than the touch and feel. This obviously will result in to the transaction and lead to an effective sale.Raj Infosys  storefront's featured tools help you to present the product content and reach out to your consumers through the product content.

Sell online easily - Manage Payment & Shipping

Raj Infosys integrated with most common payment solutions and also provide integrated shipping solution. With easy configuration of pricing, taxation, shipping prices and integration with multiple payment solutions, Raj Infosys enables a flexible experience for consumers and an easily manageable online store for you. Raj Infosys has one of the most flexible shipping and tax configuration system for online stores.

 

Promote your online store – SEO, SEM etc.

The Internet today is multidimensional and multifunctional and provides many ways to generate traffic to your online store and close the sale. Raj Infosys provides numerous tools built into the Raj Infosys Control Panel to help you do all of this. Raj Infosys include out of the box Search Engine Optimization (SEO) tools that can help improve your online store's ranking on search engines. Raj Infosys is also integrated with multiple affiliate channels to enable tracking of the success of your online marketing efforts.

User Engagement tools – Blogs, Social Media etc.

Raj Infosys provides array of tools to communicate with your consumers. You can create blogs with Raj Infosys Post module that helps you post blog entries and news items. You can enable your users to register and create exclusive member accounts for your store.Raj Infosys  also reports abandoned carts that provides you insight into “lost sales” and allows you to interactively engage with such consumers, generate custom orders & re-sell to them. Tools such as wish-lists, social bookmarking etc. further help you in interactively engaging with your target consumers.

Promotion campaigns – Discounts, Vouchers etc.

Raj Infosys has built-in rule based tools to create promotions such as cart promotions or catalog promotions that can help boost your average order size and drive repeat business. Additionally, Coupon/voucher discounts are a rage amongst the shoppers. Raj Infosys Voucher tools help you to create different types of vouchers or coupons and configure them creatively to influence consumers. Your promotions can in the form of flat discounts, percentage discounts, restricted to certain products, freebies etc.

Manage orders easily

Order fulfillment if one of the most important thing in ecommerce. Fast, efficient though simple to use process can make retailers live easier in day to day activities. Raj Infosys provides automation in dispatches as well as bulk upload processes to make fulfillment faster. You can get order dispatch notification through email and SMS, manage orders through their life-cycle – payment pending, stock pending, ready for shipping etc.

 

Get leads for online & offline sales

There are few customers who won’t buy online, add a product to their shopping cart or do not use user registration or wish-lists. It becomes a challange for you as a retailer to obtain their details & influence them to buy from you. Raj Infosys provides tools to capture leads for such customers & convert them to sales! You can capture leads through “Call for Actions” apart from “Buy Now”, such as “Get a call about this product”, or “Request for a demo” etc. You can manage these leads and also convert them offline. The converted leads can be closed by accepting payment online using the in-built order booking tool.

Manage sub-stores – For dealers & custom targets

Raj Infosys’s multiple store module enables businesses to tailor their online presence with multiple stores to be created for specific customers, partners, employees, brands, products, styles, seasonal ranges or geographies easily and cost-effectively. All these stores can inherit information like category, products and users from the central store based on the set of permissions and settings.

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